Expert commentary links built on your team's expertise

Editors don't quote 'thought leaders'. They quote people who say something specific and defensible. Before any pitching starts, we build each expert a position document: the opinions they hold that competitors will not say on record, the numbers from their own experience, and the plain-English explanations of complicated things.

That document becomes the raw material for every comment. Experts who take a clear position are far more likely to be quoted.

Every expert gets mapped against the beats that publish regularly, such as personal finance, workplace, consumer tech, real estate or health. We then chart the recurring hooks in each beat, such as rate decisions, tax deadlines, and seasonal spending stories, so commentary is ready before demand spikes.

The map also keeps pitching focused. If a subject isn't on your expert's map, we don't chase it, because reporters remember sources who bluffed.

When a publication quotes your expert, the credit usually names the person and the company, and it often links to your site. When it doesn't, we run reclamation: a polite note to the editor requesting the credit link, which can work on fresh articles. Converting unlinked mentions is included in the retainer.

Links are the deliverable, but repetition builds something the report can't fully capture. Journalists reuse sources who delivered before, so month six is usually easier than month one. Readers start to see the same name explaining the same subject across several publications, and that repetition builds recognition.

Commentary placements count toward your tier minimum, from 10 editorial links a month on Growth up to 20 on Scale, sourced from publications with established readerships. Every quote placement is checked live, screenshotted, and logged in your report, and the pricing overview shows how per-link cost falls as volume rises.